Systems I've built,
and things you can open.
Two kinds of proof: the GTM engineering I've designed and run for my own team, and live sites and tools anyone can drive right now. Team-internal tools describe outcomes rather than expose data; everything marked live is a real link.
GTM engineering
Revenue Intelligence Dashboard
A web app that ingests Salesforce, Salesloft, and Sigma every morning, reconciles them, and renders a live team scoreboard — pacing, forecast lock/stretch, per-rep activity. Replaced hours of manual reporting with a one-command daily refresh the whole team relies on.
Prospecting & Enrichment Engine
Enriches an entire sales territory: fingerprints each account's incumbent tech stack from raw HTML, detects delivery-marketplace and paid-ads presence, scores and ranks accounts, and generates talk-track-ready outreach briefs. Self-sourced research that converts directly into booked revenue.
AI Sales-Ops Automation Suite
40+ automations that run a sales manager's week — 1:1 prep, forecast roll-ups, deal inspection, call grading against a coaching framework, coaching plans, and monthly business reviews — on Claude with data and CRM connectors. Turned recurring busywork into repeatable, one-command workflows.
Win-Signal Data Lake & Auto-Researcher
Unifies graded call transcripts, activity data, and outcomes, then runs a hypothesis engine that surfaces which rep behaviors actually correlate with closed-won — a living "what works" analysis instead of gut feel.
CRM Engineering (Pipedrive)
Stood up a schema-driven CRM for an outside client: provisioned custom fields, pipelines, and stages over the REST API, audited and de-duplicated live data, and wired automation — stage-gated and read-only-first for safety.
Self-Hosted Platform & Infra
Runs the whole stack on owned infrastructure — a virtualization cluster, reverse-proxied services with single sign-on, scheduled jobs, and multiple domains deployed via CI. Full-stack ownership from metal to deployed app.
Live artifacts
Real things, on the open web. Open any of them.
Apex Underwriter
A multifamily deal-underwriting tool: enter deal inputs, get a live memo with a GO / MARGINAL / PASS verdict and a generated Letter of Intent. A de-branded public demo of a real tool I built for a real-estate client — sample data only.
Apex Sales — Sales Manager OS
A productized, fully de-branded demo of the sales-management system I build and run: a team scoreboard, MBO/district scorecard, key-metric pacing, self-sourced pipeline, and per-rep drill-downs. Fictional team, sample data — the real version auto-ingests from the CRM + BI stack each morning.
RL Remodeling
A full production site for a family-run general contractor — services, portfolio, process, blog, FAQ, and lead capture. Designed, built, and deployed end-to-end.
Colantuno & Son
A lead-generation site for a 40-year family plumbing business — instant callback form, service areas, reviews, and a conversion-focused hero. Built to turn searches into booked jobs.
Prospect Research Brief
What the prospecting engine produces per account: detected tech stack, marketplace and ad signals, a displacement thesis, a priority score, and a ready-to-use outreach hook. Illustrative sample, fictional data.
Monthly Coaching Plan
What the coaching automation generates per rep: a prior-month review, a focus theme with concrete action items, Sandler-framed call-review notes, and a measurable target. Illustrative sample, fictional data.
Weekly 1:1 & Coaching Doc
The rep-facing 1:1 the system generates each week: production pacing vs. goal, activity and efficiency, forecast vs. actual, a SMART coaching focus, a full pipeline snapshot, and mutual action items. Illustrative sample, fictional team.
Weekly Team Meeting Deck
The full Monday team meeting: scoreboard, lock/stretch forecast, wins, activity, key deals, a live objection-handling drill, enablement check, and the week's focus. Auto-built from the team's data. Illustrative sample, fictional team.
Want the deeper version?
Happy to walk through any of the team-internal systems live — the real dashboards, the enrichment pipeline, the automation suite. Book a call →